Marketing blog challenge – first week

Couple of days ago I mentioned that I want to challenge my marketing (SEO) skills on this blog. I picked a very competitive term and I wasn’t really sure if it is smart to tell what it is but since I have nothing to hide here it is: “marketing blog”. This key phrase returns 199,000,000 at Google so it won’t be easy even to be in the top 1000. So my first marketing challenge is to get into top 1000. To do that I had to check how and why some of the pages are ranking well. I didn’t want to compare myself with number 1000; instead I’ve typed marketing blog again in Google and selected site positioned at 551. The URL of the site is: www.webinknow.com The site is quite famous but I didn’t see what it had to do with the term marketing blog. I took a quick look around the site and noticed that the word marketing is used a lot which is good since site talks about marketing an links to marketing blogs and sites. However, term marketing blog is mentioned only once, on one outgoing link anchor text. Words marketing and blog are used throughout the blog but it shouldn’t be a problem for me to do a better on site optimization.

Since off site optimization is more interesting than on site I fired up my favorite SEO tool which I won’t reveal right now and did an analysis. Analyzing my first opponent revealed these factors: 59.6% of his incoming links contain an anchor text “webinknow” which is good. It would be bad if it was marketing blog instead. I also discovered that 82.4% links point to http://www.webinknow.com/ ; some of the links are missing the last slash etc…

Deeper look discovered something interesting, 47% of the links are coming from the same ip address and 4 different ip addresses are “giving” ~ 83% of incoming links. This tool that I’m using (and it is free by the way) calculates link value of a link and webinknow.com has two links who give them 1.4 and 1.1 PR value. 6 of the strongest links give 4.6 PR combined.

Back to the anchor text, webinknow has 6 links that have anchor text “interesting blog” (notice the word blog) and two links with an anchor “blog” (well, at least it is not “marketing blog”).

My opponent has 35 links coming from homepages and 720 links coming from other blogs and forums which is good, since I think that most of my first links will come from.

Obviously I have done much deeper analysis then one presented to you but I figured that you don’t need all those boring numbers and facts that I have found. Speaking of my analysis tool I have to mention that these numbers are not to be taken with 100% accuracy, they are here just to make life easier.

What’s next? Well, first I’m going to do some link exchange just to get my blog up a little bit and I’m going to concentrate on content optimization which doesn’t mean that my content is going to be spammed with my key phrase, well maybe a little bit but I’ll try my best not to scare you away.

Next report is coming next week as it is weekly report so bookmark my marketing blog and come again. Thank you for your time.

Comments

Post a Comment

Popular posts from this blog

Marketing blog – monthly review

  Instead of doing my usual   marketing blog challenge   weekly update I have decided to review my first month with my marketing blog and analyze what was good and what wasn’t. So here we go. During my first month I had 797 unique visitors, that means 25 unique visitors per day which is kind of frustrating. The number is steady and it doesn’t grow but I’m confident that it will one day. I still haven’t used any ads and I won’t until I get a bigger number of uniques. There were a couple of good things that made January very fun month for me. First of them were the comments from David Temple and David Meerman Scott. They really gave a motivation to continue working on my  marketing blog . Others have gave their contribution with comments and I want to thank all of you guys and gals. Oh yeah, I almost forgot, I’ve managed to verify my paypal account with a debit visa card and now I’m very happy because I can finally buy things I always wanted. First of the things that I...
Read more

Another marketing blog challenge update

  Today I have checked position www.webinknow.com for the term   marketing blog   and David has moved down the to position number 443. I guess that has something to do with the fact that his post about my marketing blog challenge has moved down in his content. I don’t believe that more than 200 of our competitors have worked on their content and links to move David so many places down in SERPS. So today’s conclusion is that position of the content (maybe it is better to say position of keywords) definitely influences your position for high competitive terms and marketing blog sure falls under this category. Of course my  marketing blog  is nowhere near top 1000 but I’m working on it. I’ve decided to let it get older so that people link to me without me telling them to do so. I only hope that this will be the case in the next 6 months. I’m going to update my “Tools” section today so no more talk. Thank you for your time.
Read more

Marketing blog problem

Last few days I have a problem with writing content. I just can’t seem to find any good subjects to write about. Maybe it is the lack of free time that prevents me from writing or maybe I’m just too lazy these days, I’m not sure. If you think about it, writing about one single topic can be really hard. In my case writing only about blog marketing is really hard. I know that I write about marketing in general and search engine marketing, not only blog marketing but these subjects are related so I think about them as one. Optimizing your content for certain keywords (marketing blog in my case) is another thing that keeps you away from writing because you get the feeling that everything you write looks like something you have written before… I hope that I will find something good to write about tomorrow. Thank you for your time. p.s. I’m still mad at Google for not being number one for the term marketing blog challenge but at least I got from page three (21-30) to page two and now I’m at ...
Read more