Top 5 search engine ranking factors

 1) Title tag

Title tag is the most important search engine optimization factor and you as a webmaster have a power to change it. Title tag should contain your primary keyword or key phrase not the name of your business because you already rank well for your business name.

2) Anchor text

Anchor text is by far the most important off site ranking factor and most of the time you can control it. You can’t however control anchor text on pages that link to you if somebody decided to put a link to you on his own. The best thing you could do is sending an email to such webmaster and ask him to change anchor text to your keyword, maybe he’ll say yes, you never know. I would do it if you asked me.
I believe that is not necessary to tell you that anchor text should be your key phrase.

3) Keywords in content

If you want to rank well for a certain term you have to use that term in your content, if you rely only on anchor text your competition could outrank you. You don’t, however, want to spam your content with keywords because search engines would recognize it and they will penalize you for it.

4) Internal link structure

I believe that it is very important to have a good internal linking structure because it will help your inner pages to get good rankings and that is very important these days. You should try to get in position where every every page links to another page and back to homepage. That way you will get your homepage rank higher but also your inner pages will be treated as important by search engines. Don’t let your homepage get a PR of 6 and your inner pages PR of 0!

5) Subject of the site

This is the easy one, if your site is about marketing then write about marketing. Every article should be connected to marketing somehow and your internal links (here we go again about internal links) should contain marketing in their anchor text.


Don’t write about everything and nothing like I do here, concentrate on your primary subject and search engines will recognize that.

These are the top 5 search engine ranking factors if you ask me.

Thank you for your time.

Comments

Post a Comment

Popular posts from this blog

Marketing blog – monthly review

  Instead of doing my usual   marketing blog challenge   weekly update I have decided to review my first month with my marketing blog and analyze what was good and what wasn’t. So here we go. During my first month I had 797 unique visitors, that means 25 unique visitors per day which is kind of frustrating. The number is steady and it doesn’t grow but I’m confident that it will one day. I still haven’t used any ads and I won’t until I get a bigger number of uniques. There were a couple of good things that made January very fun month for me. First of them were the comments from David Temple and David Meerman Scott. They really gave a motivation to continue working on my  marketing blog . Others have gave their contribution with comments and I want to thank all of you guys and gals. Oh yeah, I almost forgot, I’ve managed to verify my paypal account with a debit visa card and now I’m very happy because I can finally buy things I always wanted. First of the things that I...
Read more

Another marketing blog challenge update

  Today I have checked position www.webinknow.com for the term   marketing blog   and David has moved down the to position number 443. I guess that has something to do with the fact that his post about my marketing blog challenge has moved down in his content. I don’t believe that more than 200 of our competitors have worked on their content and links to move David so many places down in SERPS. So today’s conclusion is that position of the content (maybe it is better to say position of keywords) definitely influences your position for high competitive terms and marketing blog sure falls under this category. Of course my  marketing blog  is nowhere near top 1000 but I’m working on it. I’ve decided to let it get older so that people link to me without me telling them to do so. I only hope that this will be the case in the next 6 months. I’m going to update my “Tools” section today so no more talk. Thank you for your time.
Read more

Marketing blog problem

Last few days I have a problem with writing content. I just can’t seem to find any good subjects to write about. Maybe it is the lack of free time that prevents me from writing or maybe I’m just too lazy these days, I’m not sure. If you think about it, writing about one single topic can be really hard. In my case writing only about blog marketing is really hard. I know that I write about marketing in general and search engine marketing, not only blog marketing but these subjects are related so I think about them as one. Optimizing your content for certain keywords (marketing blog in my case) is another thing that keeps you away from writing because you get the feeling that everything you write looks like something you have written before… I hope that I will find something good to write about tomorrow. Thank you for your time. p.s. I’m still mad at Google for not being number one for the term marketing blog challenge but at least I got from page three (21-30) to page two and now I’m at ...
Read more