Value of Page Rank

 Today we are going to talk about Google Page Rank. Page Rank is Google’s way to tell you how valuable your website is. Actually it is better to say how valuable your web page is since all pages within your website have a PR (Page Rank.)

So how does it actually work? (Taken from official Google explanation)

“Page Rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Important, high-quality sites receive a higher Page Rank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines Page Rank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.“

So what does it mean? It means that you want to get as many incoming links as possible since that will boost your PR. To be precise, you want as many quality links. Quality links are those coming form high PR pages that don’t have too much outgoing links. Since PR is a “vote”, you want votes for you to be valuable. It doesn’t necessarily mean that you don’t want any weak incoming links because you never know which of those “weak” links can become very important link during next PR update. In practice this means that you want all incoming links but try to avoid links from link farms. They won’t hurt you but they don’t do anything good for you either.

This is the first part of my “Value of Page Rank” article, next part will be online tomorrow so stay tuned. Second part will deal with buying links and importance of PR for your site.

Thank you for your time.

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